MAP YOUR BRAND: Understand, Develop, and Deliver Brand Strategies Sara Al Nafisi & Hussa Al Humaidhi (Raw Design Studio) Brief Developing a concept and brand strategy is the basis of any business. By Understanding the core of a brand personality, story, and the journey you will be able to develop a focused direction. This will set the building blocks to create a distinctive concept with a consistent and relatable brand. This elevates the image of the business and creates a more focused line of communication. Participants will experience interactive and theoretical exercises to recognize the essence of the brand through storytelling, mapping, structured brainstorming and more. Participants will be able to : - Develop a concept out of problem solving and character building. - Recognize key brand differentiators through mapping. - Develop a cohesive strategy which includes; Essence, promise, vision, mission, values etc - Understand the application of brand strategy. Details Date: May 29, 30 & 31, 2016 Time: 5pm to 9pm Venue: Reyada, Crystal Tower For more information please visit the below link: Courses http://nuqat.me/en/workshops/tamkeen Speakers http://nuqat.me/en/speaker/rawdesign_kw